Thinking About Thinking

By Christopher Zoukis

Thinking Randomly Can Be A Good Thing

If you’ve ever seen video of Jackson Pollock in action, you have seen a masterful painter consciously inviting randomness into his work. Pollock exercises a great deal of control over his brushes and paddles, in the service of capturing the stray drips and splashes of paint that make up his work. Embracing mistakes and incorporating them into your projects, developing strategies that allow for random input, working amid chaotic juxtapositions of sound and form – all of these can help to move beyond everyday patterns of thinking into the sublime.

The Completion Backward Principle:  Thinking Backwards

Just like turning a thing upside down, working backwards breaks the brain’s normal conception of causality. This is the key to backwards planning, for example, where you start with a goal and think back through the steps needed to reach it until you get to where you are right now.


Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change. He urges us to do so.

Making Trouble is More Than Troubling:

Being a thick-skinned trouble maker can be a rewarding profession. To begin your career as a trouble thinker, think at odds with everyone else. If the herd is going one way, you go the other.

Keep challenging the accepted way of doing things. Become the 'what if...' person in your industry. Give yourself kudos points if you are actively annoying your peers and supervisors with challenges and suggestions for ways to improve things. There is always resistance to new ideas. Many people don't like change. They find it threatening. They like things the same way. Where resistance is just emotional, it takes the form of grumbling and maybe the odd protest, but eventually yields to the new idea if it has value.